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Marketing “cool” life-styles – key to selling clean and green products

Psychologists and human behaviourists are being enlisted by the United Nations Environment Programme (UNEP) in a pioneering new initiative to save the planet. Experts in the United Nations Environment Programme (UNEP) believe that the traditional messages from governments and green groups, urging the public to adopt environmentally-friendly life-styles and purchasing …

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NIMBY a problem, but legislation provides momentum in European waste-to-energy plant market

The waste-to-energy industry is finding itself confronted with growing opposition from environmental pressure groups and objections raised by Nimbys – those campaigners who proclaim Not In My Back Yard against the siting and development of major waste facilities, especially thermal treatment plants. Consultants Frost & Sullivan report that in addition …

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