Picture yourself standing in front of two large bins. You‘‘re looking to dispose of a plastic bottle, from which you‘‘ve just sipped 20 fluid ounces of beautifully packaged tap water. One of the bins before you is full of candy wrappers, some cardboard, a banana peel. Fruit flies flit above it. The other bin is marked "recycling."
Which do you choose?
Based on an informal survey of waste containers in our field of observation, we‘‘re guessing that there‘‘s at least some possibility you‘‘d choose the trash.
And why? If the recycling bin were 15 feet or some other atrocious distance away, maybe the quick decision would be understandable, but side by side?
Certainly recycling can be confusing. Some jurisdictions accept composite material A; others take A if it has a neck, but absolutely under no circumstance will they take B — there‘‘s just no market for it. So perhaps you meant well but simply didn‘‘t know what to do.
On the other hand, those environmental types still seem like weenies, even though you‘‘re friends with a growing lot of them. So maybe it was contrarian pride?
At least then you would have had a purpose. Surely it wasn‘‘t the final possible reason, the simplest explanation, the one that would make Occam of Occam‘‘s razor blush: You were lazy.
If you‘‘re one of the many wonderful folks who actually did the right thing in this situation — kudos to you. We need more of you.
Say, the next time you‘‘re walking along one of our tidy city streets, could you pick up that can?
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Waste management poses challenges, but could unlock major environmental and economic gains
Every day, the city of Rio de Janeiro, one of the largest metropolises in the Southern Hemisphere, generates 17,000 tonnes of waste, ranging from large industrial debris to candy wrappers bought innocently at newspaper stands. While this waste presents a serious and urgent environmental challenge, it also fuels an increasingly significant portion of the economy, with benefits extending beyond financial gains. - When we look at developed European countries, many are already recycling between 40% and 50%, with some reaching 60%. From an economic standpoint, both recyclable materials and organic waste hold tremendous value - stated Adalberto Maluf, National Secretary for Environment and Environmental Quality at the Ministry of the Environment (MMA), during the Methane Forum: Climate Emergency Brake, at the Rio Nature and Climate Week. Citing a 2025 report, Maluf mentioned that Brazil literally throws away R$27 billion annually, while municipalities spend significantly more - R$45 billion - managing all this waste, often overlooking the environmental impact or economic potential buried in landfills and dumps. - We spend R$45 billion to collect and dispose of waste in landfills, yet we manage to recycle less than a third of the potential. I believe it will be necessary to review contracts, create performance-based remuneration mechanisms, and pay for both effectively sorted materials and those diverted from landfills - he added. According to the IBGE, 60.5% of Brazilian municipalities adopt some form of selective waste collection, and several initiatives serve as examples of how to manage city waste. In his panel presentation, Bernardo Ornelas, Project Coordinator at the Rio de Janeiro Municipal Urban Cleaning Company (Comlurb), highlighted Ecoparque do Caju, a national benchmark in waste management and recycling. There, received materials are sorted and can be used for biogas production, organic compounds for urban gardens, or human consumption, in the case of still...
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