New Zealand – company develops waste-reducing recyclable labels

NZ company Fonterra has developed a label that can be recycled along with the plastic wrap that goes around pallets of goods in order to reduce the amount of waste that is sent to landfill. AP-foodtechnology.com reports that the company has been working closely with suppliers Walker Datavision (WDV) to develop the label, which increases the firm‘‘s environmental credentials. "In the past, we used thermal transfer paper labels," said Fonterra‘‘s national eco-efficiency programme manager, Spring Humpheys. "However, we couldn‘‘t put them through the same recycling process we use for the film; in fact if a label did go through it caused a chemical reaction that made the end product unusable. WDV, with whom we have a well-established relationship, carried out a battery of tests in order to develop a label that is both recyclable and works well from a printing perspective, and they have come up with a material that fits our needs perfectly."



Fonterra‘‘s eco-efficiency programme has now been running just over a year, and the company claims to have clocked up a number of successes, including a 75 per cent reduction in waste to landfill over twelve months at the company‘‘s Maungaturoto, New Zealand operation, which led to it being awarded a Northland Regional Council Slash-Trash award.



New Zealand dumps about one tonne per person of solid waste every year in landfills – about 3.6 million tonnes. The New Zeand Climate Change Office argues that around 65 per cent of this rubbish could be recycled or composted instead. In addition, landfill gas emissions make up 4 per cent of New Zealand‘‘s total methane emissions. The Government has made a commitment to reduce greenhouse gas emissions and has accounted for a reduction from the waste sector in the climate change policy package.



If reductions are not made, New Zealand could restrict its ability to meet its obligations under the Kyoto Protocol.



Within the European Union as well, more and more companies are being forced to adopt more environmentally friendly means of production, especially in environmentally sensitive markets such as Germany. Fonterra‘‘s latest innovation shows that environmental considerations are now being taken into account up and down the entire supply chain in every global market.



Food packaging recycling is becoming a growing concern as food manufacturers look at ways of achieving efficient waste management. According to the UK‘‘s Environment Agency, the food and drink sector produces between seven and eight million tonnes of waste per year, second only to the construction industry. Food processors must now abide by amended laws that will see less scope for waste in the industry

Check Also

Waste management poses challenges, but could unlock major environmental and economic gains

Every day, the city of Rio de Janeiro, one of the largest metropolises in the Southern Hemisphere, generates 17,000 tonnes of waste, ranging from large industrial debris to candy wrappers bought innocently at newspaper stands. While this waste presents a serious and urgent environmental challenge, it also fuels an increasingly significant portion of the economy, with benefits extending beyond financial gains. - When we look at developed European countries, many are already recycling between 40% and 50%, with some reaching 60%. From an economic standpoint, both recyclable materials and organic waste hold tremendous value - stated Adalberto Maluf, National Secretary for Environment and Environmental Quality at the Ministry of the Environment (MMA), during the Methane Forum: Climate Emergency Brake, at the Rio Nature and Climate Week. Citing a 2025 report, Maluf mentioned that Brazil literally throws away R$27 billion annually, while municipalities spend significantly more - R$45 billion - managing all this waste, often overlooking the environmental impact or economic potential buried in landfills and dumps. - We spend R$45 billion to collect and dispose of waste in landfills, yet we manage to recycle less than a third of the potential. I believe it will be necessary to review contracts, create performance-based remuneration mechanisms, and pay for both effectively sorted materials and those diverted from landfills - he added. According to the IBGE, 60.5% of Brazilian municipalities adopt some form of selective waste collection, and several initiatives serve as examples of how to manage city waste. In his panel presentation, Bernardo Ornelas, Project Coordinator at the Rio de Janeiro Municipal Urban Cleaning Company (Comlurb), highlighted Ecoparque do Caju, a national benchmark in waste management and recycling. There, received materials are sorted and can be used for biogas production, organic compounds for urban gardens, or human consumption, in the case of still...