by Tim Dowling
Like many people, I'm already what you might call a little bit green. An online questionnaire I filled out described me as 'light green', which is to say that I recycle when it suits me, and I occasionally impulse-buy organic food. Over time I have adopted a middle-aged stance on the profligate use of electricity, and have tried to convince my children that Leaving The Refrigerator Door Open is one of the seven deadly sins. I own and occasionally operate a wind-up radio. The abstract notion of being green, then, is not at all unpalatable. The idea of actually going green for a week, however, fills me with dread. But the planet isn't going to get saved all by itself; it's time to pull on my hemp shirt and get on with it.
Sunday Organisation is the key to being green, which is probably why I'm getting off to such a bad start. By midday I have done nothing to further the survival of the planet. One of my first stumbling blocks involves wasting water. Obviously, there is no time for me to install a sophisticated 'grey water' system which automatically recycles all water not used for drinking or sewerage. A Greenpeace leaflet suggests I save water by having showers instead of baths, but our shower leaks directly into the downstairs loo, filtering through a ceiling criss-crossed with wiring, so we don't use it. I resolve to make some secondary use of my bath water, but while I am busy thinking about what to do with it I absentmindedly pull the plug and let it all out. Well, you try reversing the habit of a lifetime.
The rest of the day is devoted to consuming all the non-organic food in the house, and encouraging the children to do likewise. I want to make a clean break, and it would be a shame to waste it all.
Every day, the city of Rio de Janeiro, one of the largest metropolises in the Southern Hemisphere, generates 17,000 tonnes of waste, ranging from large industrial debris to candy wrappers bought innocently at newspaper stands. While this waste presents a serious and urgent environmental challenge, it also fuels an increasingly significant portion of the economy, with benefits extending beyond financial gains.
- When we look at developed European countries, many are already recycling between 40% and 50%, with some reaching 60%. From an economic standpoint, both recyclable materials and organic waste hold tremendous value - stated Adalberto Maluf, National Secretary for Environment and Environmental Quality at the Ministry of the Environment (MMA), during the Methane Forum: Climate Emergency Brake, at the Rio Nature and Climate Week.
Citing a 2025 report, Maluf mentioned that Brazil literally throws away R$27 billion annually, while municipalities spend significantly more - R$45 billion - managing all this waste, often overlooking the environmental impact or economic potential buried in landfills and dumps.
- We spend R$45 billion to collect and dispose of waste in landfills, yet we manage to recycle less than a third of the potential. I believe it will be necessary to review contracts, create performance-based remuneration mechanisms, and pay for both effectively sorted materials and those diverted from landfills - he added.
According to the IBGE, 60.5% of Brazilian municipalities adopt some form of selective waste collection, and several initiatives serve as examples of how to manage city waste. In his panel presentation, Bernardo Ornelas, Project Coordinator at the Rio de Janeiro Municipal Urban Cleaning Company (Comlurb), highlighted Ecoparque do Caju, a national benchmark in waste management and recycling. There, received materials are sorted and can be used for biogas production, organic compounds for urban gardens, or human consumption, in the case of still...
In the afternoon I set out to do the shopping. Manoeuvring my bicycle past my own parked car, I head for Planet Organic in Westbourne Grove, a one-stop organic emporium perfect for those attempting to go green overnight. It is also hideously, frighteningly expensive.
I buy organic children's yoghurt, organic dog and cat food ('That's going a bit far,' says another customer, smiling archly. I really didn't expect to be heckled in here), organic toothpaste and organic butter. I buy organic coffee, which gives the coffee growers a fair deal at my expense. I spend £7 on two organic chicken breasts. They must be the finest chicken breasts known to man. I spend £51 in total, and it still all fits in my rucksack. The coffee and the chicken point up an intriguing divide in the organic market: some people clearly go organic because they are worried about the environment and the welfare of farmers and their animals, while others do it only because they are worried about what they eat. If the former seems enlightened, the latter strikes me as being a bit selfish. Until organic produce is within the means of the masses, everyone should ingest their fair share of pesticides and antibiotics. Planet Organic also has an extensive section dedicated to natural remedies and 'wellness' products, a marketing concept aimed directly at people with more money thanCheck Also
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