REVERSE LOGISTICS OF RETURNED PRODUCTS: IS BRAZIL READY FOR THE INCREASING CHALLENGE?

Reverse logistics deals with two types of flow of goods, disposable and returned goods. Althought the impact
of returned goods on the profit is pointed to be relevant, specially when sales are less predictable, not many
studies have been conducted on the subject. This paper discusses the subject in order to reveal how firms
doing business in Brazil are dealing with the problem of returned goods. Findings indicated that a small part
of the firms are already organized to cope with this reversed flow.