THE ROLE OF STRATEGIC PLANNING IN WASTE MANAGEMENT

Strategic management as a field of study tipically deals with large and established

business and their relationship with their market environment and operation context. However,

knowing where the business is going, together with the opportunities and routes avalilable to get

it there, is as important to a small enterprise as to a large one. Despite the importance and

growing recognition of small firms and entrepreneurial ventures and their contribution to

economic vitality, employment generation, innovation and business development, the value and

importance of strategic managament and thinking to the small firm comunity have only been

recognised and acknowledged comparatively recently.