Web-Resol Tudo sobre Limpeza Urbana e Resíduos Sólidos!
Evian has established three new environmental initiatives covering wetlands and water management, recycled plastic and encouraging consumers to recycle.
Greenbiz reports that the bottled water producer has created the Evian Water Protection Institute to work with the Ramsar Convention on Wetlands on three water and wetlands management projects. The projects will focus on the La Plata basin in Argentina, Nepals Jagadishpur Reservoir and Thailands Bung Khong Long Lake. The projects will help local people maintain and restore wetlands, and teach and encourage sustainable management of water.
Along the lines of reducing its own use of resources the company has been working on cutting water and energy use, transportation and packaging Evian will begin integrating post-consumer recycled PET plastic in its 1L and 750 mL bottle, the sizes it sells the most of.
The company has also begun to encourage customers to recycle by joining with RecycleBank. Households that participate in the RecycleBank program receive reward points for the amount of materials they recycle and can redeem them at participating stores
Artigos Relacionados
Check Also
Waste management poses challenges, but could unlock major environmental and economic gains
Every day, the city of Rio de Janeiro, one of the largest metropolises in the Southern Hemisphere, generates 17,000 tonnes of waste, ranging from large industrial debris to candy wrappers bought innocently at newspaper stands. While this waste presents a serious and urgent environmental challenge, it also fuels an increasingly significant portion of the economy, with benefits extending beyond financial gains. - When we look at developed European countries, many are already recycling between 40% and 50%, with some reaching 60%. From an economic standpoint, both recyclable materials and organic waste hold tremendous value - stated Adalberto Maluf, National Secretary for Environment and Environmental Quality at the Ministry of the Environment (MMA), during the Methane Forum: Climate Emergency Brake, at the Rio Nature and Climate Week. Citing a 2025 report, Maluf mentioned that Brazil literally throws away R$27 billion annually, while municipalities spend significantly more - R$45 billion - managing all this waste, often overlooking the environmental impact or economic potential buried in landfills and dumps. - We spend R$45 billion to collect and dispose of waste in landfills, yet we manage to recycle less than a third of the potential. I believe it will be necessary to review contracts, create performance-based remuneration mechanisms, and pay for both effectively sorted materials and those diverted from landfills - he added. According to the IBGE, 60.5% of Brazilian municipalities adopt some form of selective waste collection, and several initiatives serve as examples of how to manage city waste. In his panel presentation, Bernardo Ornelas, Project Coordinator at the Rio de Janeiro Municipal Urban Cleaning Company (Comlurb), highlighted Ecoparque do Caju, a national benchmark in waste management and recycling. There, received materials are sorted and can be used for biogas production, organic compounds for urban gardens, or human consumption, in the case of still...